La Mer introduced a new campaign for Genaissance de La Mer The Serum Essence, a luxurious anti-aging serum within the Genaissance collection. The campaign highlighted the serum’s advanced formulation, featuring hand-crafted Crystal Miracle Broth™ and rare Icelandic Algae to support the skin’s micro-symmetry and address visible signs of aging. I contributed to concept development and designed print and digital campaign assets.

Concept Development, Digital & Print Design, 2024